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Personal Branding - Digital Portfolio

Portfolio (Digital PDF)

Attached above is the digital PDF version of my portfolio which I have got together to send out to potential clients or studios that I might want to work for or with. Even though I have already signed a contract to work next year, I felt that creating this was always good practice, in case I needed to send my work out to show to specific people, etc...









Digital Portfolio (Opening Pages)


The opening pages of my portfolio starts with a black page, wth my logo centrally. I feel this a good clean proffesional way to start the PDF. Hopefully someone will be opening it knowing what it is after being sent it in an email, so it's always good to start off with my personal brand.

The next page is a short statement about myself as a designer, the type of work that I like to create, and how my practice is run...

Sam Lane is a conceptual driven Graphic Designer and creative thinker who is specialised in Branding and Art Direction. His practivce focusses on creating honest and clear communication that carefully considers both audience and tone of voice. 









Project Layout

After the introductory slides, the portoflio then jumps straight into work. To keep a consistant theme through my work, which also relfects my branding, at the start of each project, there is a slide which contains a Black & White version of the branmark created for that sepcific project. This is sat on gridded out layout, which shows how the logo was constructed. This is then followed by another slide which describes that particular project...









Full Bleed Images

For the digital portfolio itself, it consists of full bleed images which best show off the concept and execution. I wasn't too worried about this seeing as it was digital, the user could just scroll through the portfolio, so there wasn't any restrictive print sizes or costs. 






























Further Examples

Some other examples throughout the portfolio. Each project starts with a title page and is followed by full bleed images of the work itself, concept, brandmarks and execution.





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